Hello. My name is Mackenzie Farone of Mackenzie Farone Digital Marketing Consulting and I am thrilled to write this blog about myself and my passion for all things marketing. I started my career over a decade ago after having just completed a Master’s Degree program and immediately jumped into marketing in the healthcare and biotech industry. After several years, I saw how important digital marketing truly was becoming to businesses large and small and decided to jump in feet first to the world of SEO and digital. After receiving my Digital Marketing Certification through the American Marketing Association, I put my skills to work. Connect with me on LinkedIn to learn more about my history and background.
As I learned more and more, I realized how much I enjoyed solving the digital ‘puzzle’ that would unlock the potential of a company. Using all the tools in my arsenal, from social media and content marketing to SEO and PPC strategies, watching traffic, leads, and customer interactions start to ramp up gave me energy. In the past few years, I decided to take my skills and apply them to other industries from SaaS startups to executive coaching. It was clear that these skills were universally needed and that I enjoyed the challenge of learning new industries and how to best leverage digital strategies.
Fast forward to 2020, where I was being asked to speak at conferences regarding digital marketing, analytics, and marketing strategy. I realized that I had a real passion for this work and plenty of business leaders were in need of guidance in the digital space. Thus, Mackenzie Farone Digital Marketing was born. I am excited to see where this journey takes me and to work with companies of all different shapes and sizes to help them realize their full potential.
Would you like to work with me and discover how to improve the efficacy of your digital marketing tactics? Contact me.
I owe a huge debt of gratitude to my beautiful family who always supports me in my endeavors and this venture is no different. My wonderful and devastatingly handsome husband, Dwayne, and our rambunctious daughter, Esther. You are the lights of my life.